jeudi 12 février 2015

Operationalize Construct via Fractional Factor Design [on hold]


I'm building a Structural Equation Model and I'm trying to operationalize my Dependent Variable, the construct of "Investor Behaviour" (= whether or not an investor is willing to invest in a startup). Would it be possibile to operationalize this construct by using as variables 8 different scenarios, obtained via fractional factor design (each one of them made of the following three attributes, combined differently: expert/non expert team, tested/not tested product and tested/not tested market fit)? For each scenario, I would ask to the investor if he/she is willing to invest or not, on a likert scale from 1 to 7?


For instance, one scenario would be: 1) Are you willing to invest in a startup wth a non expert team, but a tested product with a tested market fit? Put a x between 1(not at all) and 7 (for sure) below.


... and so on for each scenario...


Basically, at the end I would have, depending on 8 different scenario, 8 numerical variables, that I could use to operationalize the "Investor Behaviour" construct and insert into my Structural Equation Model. Is that possibile or I'm missing something? Any suggestion?


Thank you in advance, Fed





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