How prestigious is a Microsoft Research scholarship

This question is intended to be analogous to the Fulbright one; however, the Microsoft Research scholarship would be for a PhD.

How may this scholarship influence one's possibilities to work in the academia or in the industry? How does it compare, e.g. in terms of prestige and academia/industry opportunities, against the Fulbright? Is the scholarship prestigious in the US, UK or on a world wide scale (especially if it is for a PhD in the UK)?