Master Thesis Research on the Internet of Things

I am in the process of finding a research topic for my Master thesis in Entrepreneurship and Innovation. The problem is that, I am not really sure if the Internet of things is a topic that I can explore through the vision of an entrepreneur. But, as I recently found out about the IoT and wrote a paper on it I have fallen in love with the topic. Basically, my question is: Can someone suggest a relevant topic that can be covered in 40 to 60 pages, and does not involve much technological knowledge in the field?

Thank you in advance!