How would you make yourself more comfortable in this situation?

If you are passionate, I mean really passionate in your field,

if whenever you would like to share the pleasure induced by your findings or further understanding or even acknowledged works with those you love and love you, could be your family members or lover or spouse, you always get the response such as "Oh yeah, that might make a lot of money",

and if you are uncomfortable with such type of response but do not know how to properly express yourself in this context without hurting them,

what would you do to make yourself more comfortable?